Over the course of his career, Arno Haselhorst has taken on numerous CRO mandates in companies of all sizes. Thanks to his decades of experience in crisis management, he knows exactly what is important. The companies he restructures are often already in a precarious economic situation. As Arno Haselhorst confirmed to WirtschaftsWoche: “If I don't take action from day one, they will soon cease to exist.” He therefore sees consistency as an essential quality of a good crisis manager.
This consistency is expressed in clear rules and open communication. Because what happens if these guidelines are not implemented? Arno Haselhorst emphasizes: “I expect comprehensible reasons as to why what we are planning is not working. And then we have to develop other measures.”
Because toughness alone is not enough to lead companies out of a crisis. Arno Haselhorst believes it is important to proceed with caution and trust. After all, the aim is to save a company and retain key people for the turnaround. According to Haselhorst, the first restructuring successes are particularly motivating: “That's when many employees realize: it's working after all!”
Good leadership therefore requires two seemingly contradictory skills: consistency and empathy. Only when they work together can crisis management lead to long-term success.