In the context of the pandemic, sauer product has now achieved what many other companies are struggling with: It has adjusted to the tough conditions on the market and has flexibly responded to the effects of the crisis. It is now supplying its “Wesion20” safety goggles to major public bodies and aid organizations throughout Germany.
An Integrated Production Process
Martin Sauer, the managing director of sauer product, is proud of his company’s speedy development of these goggles: “Once the current scarcity of suitable protective materials in Germany became clear, we responded immediately and switched over our development and production capacities. We have a modular development system,” says Martin Sauer. His company has already used this system in the past in order to develop a series of promising products.
Its polycarbonate goggles are one such product. “We were able to industrialize this product within the space of a few weeks,” remarks Sauer. In other words, his company was able to produce thousands of pairs of goggles. This Dieburg company, whose medical division trades as sauer med, is now selling them like hot cakes.
Regional Supply Chains
As well as its production autonomy, sauer product also strongly emphasizes the importance of remaining independent in terms of the supply of raw materials and its delivery logistics system. This medium-sized enterprise has strong relationships with regional suppliers and has developed a close network of small local companies over a period of many years.
“Every step in our supply chain involves German business partners,” says Martin Sauer. This means that this family company not only avoids long delays in the supply and delivery of products. It is precisely this divergence from the usual model of internationalized supply chains which is currently proving particularly helpful. Above all, sauer product is thus entirely independent of global supply bottlenecks during the coronavirus crisis.
Development of Non-Automotive Business Segment
Last year this company already initiated the expansion of its non-automotive business segment. It identified medical technology as a particularly important area to focus on.
In the view of Johann Georg von Hülsen, who is a joint managing director at sauer product and a partner at the management consulting firm Haselhorst Associates, the pandemic has once again confirmed the wisdom of this step: “Thanks to the early and strategically important decision to expand our sauer med business segment especially, alongside our automotive division, we have been able to react highly flexibly in the current situation and to dynamically adjust our production operations.”